These last warm days of summer is a good time to sit quietly and think about your marketing in the cooling days ahead. Find a spot of beach, a good rock with a view, or my personal favorite, my deck with a cuppa. Let me plant this thought. Video Marketing.
Three good reasons and when I used AI to help research this article both of the apps I use were unanimous. Improved SEO, increased engagement, and better conversion. When was the last time you purchased online? Did you watch the video? I did. Right before I hit the buy button.
As the majority our shopping habits begin to change over to online purchases the need for video will grow. Good thing it’s gotten a lot easier.
So, what do you need to get started.
I started to write content and then checked myself, always begin with message. Keep it simple and direct. Under a min. There will be situations where this might not work but you have to weigh the costs of lower reach and less engagement. Create three videos instead of one if your subject is too complex.
#ProTip - Three separate posts gives you a boost up in the digital world!
With phones these days and a few tips and tricks you can easily create good video ads. Granted it will take a good amount of your time to learn the tools. Go ahead - impress your kids or use this as a bonding moment. My son is an IG expert and I’m constantly asking him for assistance on direct phone tricks. In my business I have to use the desktop pro apps for edit to post. These are skills worth learning, I have found my best clients have come from the DIY world. Now they hire me to up the level of quality and consistency.
#ProTip - I shoot horizontal and then edit to vertical.
Create for your best platform and then reconfigure for the rest. If your clients play on Instagram then create for IG. If you post to multiple platforms you can edit first on an app like CapCut and then bring it into the platform to post. The key here is to find a workflow that works for you.
#ProTip - I find the best way is to capture video directly to your photo library and then bring the video into the platform to edit add text and animations
Start keeping an eye on your numbers. Be aware of what numbers are important to you. Minutes watched, engagement, likes, comments, website clicks. Be curious about your customers journey, map it out. The beauty of online advertising is its realtime information.
#ProTip - Become your own expert on your numbers.
Hopefully you were able to grab some content over the high season that you can play with.
High season is my slow season, marketing happens before the season begins and if I did my job well my clients a far to busy to deal with me. I spend a good part of summer/winter camera in hand shooting as much as possible and I have never found this practice to be a waste of time. September is a good time to put out “don’t miss the last days of summer” messaging. So spend some time looking toward the days to come and get some ideas and a plan because we all know the next season is coming. That’s why we live here, we love change.
If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.
Nothing better than a good question to jump into.
Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com
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Trina Gold
Master Creator
