Ahhh Fall’s Harvest. It’s the last stage after 9 months of planting seeds, weeding, watering and watching. And like a season’s harvest it’s work that takes effort and energy. I’m a now mindset person so reflection and review are energy sucks. Not to say this is not important, it is, but just writing this article I had to delve into AI all morning just to get a first step. And like all Great Big Harry Tasks getting started is half the hurdle.

Gather Data

All the platforms report differently. It’s my bane of existence, but I understand, if they were all the same why would I need multiple platforms? Each platform has its strength and its place in my marketing. Now is a good time to check each one to see if it’s still viable for your business.

Review the numbers.

• What did well: This is a trip down memory lane for me. Once I take the numbers and put a campaign visual to it the process is far more manageable. Numbers are for comparison and we humans need to know what it is we are comparing.
• What didn’t: This can be hard to swallow. I hear it all the time Instagram rules! Why are we still on Facebook. Simple Facebook out performs Instagram every single time in my world. My clients are selling products and the infrastructure on Facebook generates sales. Instagram is better for brand awareness by generating followers and interest. Not to say you don’t need Instagram. I AM NOT saying that. It has its place and performs beautifully when you use it as it was intended. TikTok is its own brand beast. Be aware with the new partnership with Amazon this may change the base dynamics of TikTok. Marrying a massive buying infrastructure with a searchable brand beast could create a completely different species.
• Narrow down: You don’t have to close accounts. The best policy is to find which platform is your super power, design content for it and then repurpose the content for the rest.

Evaluate your KPI’s

• Are your current KPI’s relevant. Quite frankly I used AI for this and the response is where I’m headed in the next few months. AI is particularly good at connecting, filtering, and analyzing data.
• Explore new ones: One thing for certain everything is always changing so picking a few new KPI’s for the next year is always a good idea. The Time to add is now to allow the new concepts to settle in or die off over the next few months. If the roots take hold over the winter then prepare to go big with a crop for next spring.

Plan

• Goals: Jot dow a few. Tier them with Gotta hit, would be nice, and dreaming big.
• Calendar: Whether simple Q by Q, month by month, or the ambitious weekly this needs to be done. Otherwise you’re just floating adrift.
• Curiosities: These will surface. Time to take note and begin watching to see what takes hold. There’s nothing better for the ego when you get to say. Ya, that’s been on my radar for a while. or,Yep, I saw that coming back in September. Ego boost

I know what I’ll be doing the week. Gathering Data. If you break it down into manageable tasks each week it will be easier than taking this all on in October for November review and then jumping on the Holiday marketing rush then. It takes 4-5 days longer to get a Meta ad running after the first week of November than any other time of year.  And they never do as well as the ones launched mid October. That two week head start is always a game changer.

If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com

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Trina Gold

Master Creator

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