Content Creation and Management

We have been capturing photos and video since 2020 For MLR Tahoe.

With a Photo catalog of over 4K images and 300 videos.

BWCI manages this vast catalog so the resort's media assets are always ready for use and reuse.

Mourelatos lakefront Resort

Objective

Navigating the fluctuations in interest due to seasonal changes, which can impact the effectiveness of advertising campaigns.

Preventing ad fatigue among the target audience while maintaining a high frequency of ads throughout the year.

Managing ad spend to maximize ROI, ensuring that the cost per click remains economical while achieving desired traffic levels.

Results

Successfully drove an average of 800-1200 visits to MLR Tahoe’s website each month, meeting the target consistently.

Saw an increase in direct bookings resulting from the targeted traffic, indicating a strong return on investment.

Through continuous A/B testing and data analysis, we optimized the ad spend, reducing the cost per click while maintaining high-quality traffic.

Keeping the CPC below $1.

The dynamic and targeted nature of the ads increased user engagement with the brand, leading to higher interaction rates on the website and more prolonged browsing sessions.

Ad Campaigns

We showcase the seasonal splendor of Mourelatos Lakeshore Resort through our targeted ad campaigns, each uniquely tailored to highlight what each season has to offer at this stunning beachfront property.

From the sun-soaked shores of summer to the serene snowscapes of winter, our ads capture the essence of MLR Tahoe's year-round appeal.

Focusing on the resort's central location, exceptional amenities, and the unique experiences available, our campaigns are designed to showcase the diversity and allure of the resort.

Whether it's paddleboarding on crystal-clear waters or cozying up by a fire after a day in the snow, our advertisements invite guests to enjoy the perfect Tahoe getaway in every season

Social Media Management

We delve into the heart of fun and memory-making with our posts for the on going Mourelatos Lakeshore Resort's 6-8 week ad campaigns.

Each image is crafted to capture the essence of family experiences at MLR Tahoe, from building sandcastles on our pristine beachfront to enjoying cozy evenings by the fire.

These carefully curated photos highlight the joyous moments that families can create and cherish at our resort, showcasing the serene beauty of Lake Tahoe as the perfect backdrop for unforgettable vacations.

We highlight the spirit of togetherness at MLR Tahoe, where every season brings new opportunities for each Tahoe Traveler's adventure to create lasting memories

Tracking

Take a glimpse into the effective reach of our marketing efforts for Mourelatos Lakeshore Resort with a 28-day snapshot featured on the BWCI page.

This visual display highlights five of MLR Tahoe’s highest performing posts, demonstrating the impactful results of our tailored campaigns.

With a substantial monthly advertising budget, MLR Tahoe successfully reaches over 200,000 people each month, showcasing the resort's inviting ambiance and exceptional amenities.

The power of real-time tracking enables us to discern precisely what resonates with our audience, allowing us to optimize strategies and ensure every marketing dollar is spent wisely.

This data-driven approach not only enhances our understanding of customer preferences but also continuously refines our ability to craft compelling content that captivates and engages

Other Projects